Everything you need to know about B2B sales. Crucially for European startups, the book also talks about geographic differences between sales approaches in different geographies.
Fast Forward: Accelerating B2B Sales for Startups
In the tradition of the classic "Solution Selling": A contemporary guide to closing complex sales.
Building on the success recipes of Salesforce.com, here's how to build a fast-growing company with predictable recurring revenue.
A classic on the psychology of influence from the professor sometimes credited with getting Obama elected.
A companion book to "Influence", examining how people can be influence before they make decisions.
Very tangible tips on how to create content that people will remember.