A timeless classic of product strategy, focusing on how products go from early traction to conquering mainstream markets.
A comprehensive guide to the practices of product management.
How to build truly differentiated products in crowded markets.
Few companies have perfected the art of simplicity as Apple has. A view behind the scenes of Apple's product design and marketing processes.
Getting your product positioning right and communicating it effectively is one of the greatest challenges in a startup. This step-by-step guide walks you through the process of shaping your positioning.
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It